If the grocery store is willing to manipulate you to get you to spend more money on less healthy food, surely there must be a way to get maximum savings out of the store, right? Let’s brainstorm some frugal grocery shopping tips that should have us coming out ahead at the market.

Let me introduce you to someone who spends more than he earns, much of it on holding off the crushing wall of debt he’s accumulated. He vacations wastefully, owns two vehicles, and thinks he’s entitled to luxuries like a new computer every year and the newest model of smartphone on the release date. Not only does he not save for retirement, but the very thought of saving seems impossible.